Chevrolet Arabia’s ad for the new Cruze is one of the ads that I’ve been watching on TV and got my attention from the first time I saw it. I could easily relate to the parent/son situation, and understand the value of connecting through music; really clever putting. However, the problem that the ad has is the song itself! The funny thing is that it is not because the song is a bad one, but because it is exactly the opposite of bad, the song was so good into an extent it overshadowed the ad’s message. Check out some of people’s comments on the Ad on YouTube in the picture below:
The song was made especially for the ad by William Rottman. I guess Chevrolet didn’t want to use an already existing hit song in their ad, so it won’t take away the ad’s success. Ironically, the song that they made took them to the same dark road that they were avoiding to go to with their new Cruze!
Bottom line, one cannot be too careful, or else he’ll fall into the same mistake. It’s not so easy to be a Marketer.